Rangeelu Gujarat is a festival celebrating the culture and heritage of Gujarat, showcasing the best of Gujarati traditions and values. It aims to create a movement among the Gujarati youth in Britain, introducing them to the Gujarati language, heritage, and culture, and fostering a sense of community and pride.
We got the opportunity to prepare the brand identity as vibrant as the idea of the brand is, an expression of curation, a bridge connecting modern lifestyle with their roots as it is.