For Inksoul, we collaborated with a visionary corporate merchandisers duo aiming to ideate and establish a brand that encapsulates the profound impact of their work through a 360-degree approach. "INKSOUL" was conceived to symbolize the essence of crafting creations that resonate deeply, signifying the brand's mission to 'ink' a lasting impact on the soul. Progressing to the brand identity phase, we introduced a mnemonic that symbolizes trinity, seamlessly integrating it into the logomark, embodying the brand's core values and its commitment to unity, creativity, and lasting impressions.